A: SPEC is short for speculative ad. It's an ad you're writing on your own to build your portfolio. This isn't a "real" assignment. It's material you're writing to show potential clients or employers samples of your writing. For example, if you have no writing samples, you can write an ad on SPEC. You can take any advertisement and give it your own personal touch. Make sure you clearly label it as a SPEC AD. Just remember, Speculation: It Can Get You a Job.
Reference: About:Avertising
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